A ferrite is a ceramic material made by mixing and firing large proportions iron(III) oxide (Fe2O3, rust) blended with small proportions of one or more additional metallic elements, such as barium, manganese, nickel, and zinc. They are both electrically non-conductive, meaning that they are insulators, and ferrimagnetic, meaning they can easily be magnetized or attracted to a magnet. Ferrites can be divided into two families based on their resistance to being demagnetized (magnetic coercivity).
Hard ferrites have high coercivity, so are difficult to demagnetize. They are used to make permanent magnets for refrigerator magnets, loudspeakers, small electric motors, and so on.