{"id":5748,"date":"2023-02-10T07:32:09","date_gmt":"2023-02-10T07:32:09","guid":{"rendered":"https:\/\/ipopsolution.com\/sog\/?page_id=5748"},"modified":"2023-02-10T11:09:12","modified_gmt":"2023-02-10T11:09:12","slug":"third-party-policy","status":"publish","type":"page","link":"https:\/\/sonalmagnetics.com\/sog\/third-party-policy\/","title":{"rendered":"Third Party Policy"},"content":{"rendered":"\t\t
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Third Party Policy<\/h1><\/header>

Advertiser guide: working with third parties<\/h1>

Introduction to Google\u2019s online advertising<\/h2>

Advertising with Google allows you to reach new customers at the precise moment they\u2019re searching for your type of products and services. You can choose to be charged for clicks, impressions, or conversions, depending on the type of campaign you run.<\/p>

Once your ads are running, we provide performance data so your third-party partner can track what\u2019s working and what\u2019s not. Google\u2019s AdWords and AdWords Express advertising products are highly accountable, helping you understand precisely the return on your advertising investment and allowing your third-party partner to make adjustments to optimize for the best possible return. For a summary of the differences between AdWords and AdWords Express see\u00a0support.google.com\/adwords\/express\/answer\/1689628<\/a><\/p>

In addition to Google search, you can also run ads on Google\u2019s network of partner sites (places where you may have seen the \u201cAds by Google\u201d message) \u2013 including YouTube. On this network, you can take advantage of other ad formats, such as image ads and video ads.<\/p>

Google and third-party partners<\/h2>

We believe that Google advertising can help your business succeed. However, you might not have the time or resources to devote to building \u2013 and regularly maintaining \u2013 a successful account. Or maybe you\u2019d just like some help optimizing from an expert.<\/p>

That\u2019s where our third-party partners come in. There are many different types of third parties out there, from the largest advertising agency and yellow page publisher to the one-person web consultant. To help you select a third-party partner, we\u2019ve developed our Partner Programs. Participating third parties that have met the requirements of one of our Partner Programs may display that program\u2019s badge on their websites. Two badges that you\u2019ll probably see most often are\u00a0Google Partner<\/a>\u00a0and\u00a0Premier SMB Partners<\/a>.<\/p>

To confirm that a company is certified within our Partner Programs, click the badge on its website. If the company is certified, you\u2019ll be taken to its profile page on Google.<\/p>

How to work with a third-party partner<\/h2>

A third-party partner can save you and your business a lot of time and energy. For best results, we encourage you to stay informed, involved, and up-to-speed on your ad campaigns, and let your partner handle the time-consuming work.<\/p>

Third-party partners will often charge a fee in addition to the cost of your advertising. Remember, they provide valuable services like managing your campaigns, providing you with reporting, answering your questions, or optimizing your campaigns. We believe it\u2019s important for you to understand the total cost of your advertising, including any fees your third-party partner charges. You can use this amount to determine your return on investment (ROI).<\/p>

Here are five quick tips for being a savvy customer:<\/p>

  1. Be selective.<\/strong>\u00a0When selecting a third-party partner to work with, look for companies that display a Google Partner or a Premier SMB Partners badge. You can use\u00a0Google Partner Search<\/a>\u00a0or browse the\u00a0Premier SMB Partners website<\/a>\u00a0for your region to verify that a company is actually a Google Partner or Premier SMB Partner. As part of your selection process, be sure that you understand and are comfortable with the length of the contract you\u2019re entering into with the partner. There are a few other criteria to help you choose the right third-party partner for you: